Digital Marketing Executive

OptaHaul is an innovative B2B SaaS startup on a mission to reduce energy emissions and transport costs through specialised route optimisation solutions. Headquartered in Ireland, with extensive technology and logistics experience, OptaHaul is committed to providing modern software which will form the supply chain of the future.

To fuel ambitious growth plans we are looking for a Digital Marketing Executive to join our fast growing team. As a Digital Marketing Executive you will work closely with OptaHaul’s leadership team to develop and grow market presence in Ireland, UK and US markets . Your responsibilities will include implementing lead generation strategies, social selling, online advertising as well as other creative demand generation activities to build a strong pipeline in your market.

This is a permanent role based out of our Mullingar HQ with remote working flexibility as required. As a part of the first group of hires, the successful candidate will report directly to the CEO and will be provided with a significant opportunity to shape the future of the Sales & Marketing function in OptaHaul.

As a Digital Marketing Executive at OptaHaul, you will:

Develop and implement digital marketing strategies to generate new leads for OptaHaul’s SaaS software platform
Implement and manage social media strategies to increase OptaHaul brand awareness and generate new leads
Employ Account Based Marketing (ABM) strategies to attract interest from predefined accounts
Organise, log activity, and categorise sales lead information using Hubspot CRM
Be able to articulate and sell OptaHaul’s value to prospects and how we can aid their business insights.
Use strong selling and influencing skills to set up qualified meetings and demos.
Implement SEO for inbound marketing
Conduct market research to test new markets, product features and concepts

Ideal profile :

Third level qualification
Creative problem solver not afraid to bring new ideas to the table
Highly driven, motivated and ready to thrive in an extremely fast paced environment
Interested in forging a Sales or Marketing career in a SaaS technology company
Comfortable wearing multiple hats in a dynamic startup environment
Experience in Agriculture or Logistics is a plus
English fluency is a requirement, additional language (French, German, Dutch) is a strong plus

OptaHaul Perks :

Employee Share Options in early-stage Startup
Be part of building Ireland’s next global SaaS success story
Challenging but fun work culture with excellent opportunities for professional and personal development.
Team building events throughout the year
Family Leave Program
Company happy hours and fun team building activities

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